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2nd and PCH

$100-million outdoor coastal mall replacing obsolete Long Beach hotel

Release Date: 2017-12-26

A sprawling, run-down hotel near the water in southeast Long Beach is being replaced with a laid-back $100-million outdoor mall that will make food and leisure front and center.

The focus on providing experiences instead of goods at an upscale development near the water reflects the growth of online purchasing at the expense of conventional department stores and boutiques.

Although the vast majority of sales still take place in stores, retail developers and landlords are shifting their emphasis to dining, entertainment and a shared sense of community.

“We’re trying to reflect the changing tastes of consumers,” said Fred Bruning, chief executive of CenterCal Properties, the El Segundo company building the Pacific Coast Highway mall.

“We want this to be a place where people can open up their laptops and just ‘be,’ instead of being a place you’re only going to shop,” he added.

To that end, the center called 2nd & PCH will have deep outdoor roof decks with views of Alamitos Bay Marina and the Pacific Ocean, where visitors can have a drink or a meal, lounge or perhaps do yoga. It is expected to open in spring 2019.

“The upstairs is all about the views and the atmosphere,” said architect Rob Budetti of Architects Orange, who designed the complex.

A revamp of the 11-acre site has been in planning stages for several years. An earlier proposal that called for denser development including a residential high-rise and hotel was rejected by city officials, in part because of the potential increase in traffic through the surrounding neighborhood.

Reflecting its name, the property is on the busy coastal highway at 2nd Street, near prosperous enclaves such as Seal Beach and the picturesque island neighborhood of Naples. Alamitos Bay has slips for more than 1,600 recreational boats and is home to multiple yacht clubs.

To make way for the 220,000-square-foot mall, workers are razing the SeaPort Marina Hotel, which had seen better days as one of the city’s finest hostelries.

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