$100-million outdoor coastal mall replacing obsolete Long Beach hotelRelease Date: 2017-12-26
By: Roger Vincent
A sprawling, run-down hotel near the water in southeast Long Beach is being replaced with a laid-back $100-million outdoor mall that will make food and leisure front and center.
The focus on providing experiences instead of goods at an upscale development near the water reflects the growth of online purchasing at the expense of conventional department stores and boutiques.
Although the vast majority of sales still take place in stores, retail developers and landlords are shifting their emphasis to dining, entertainment and a shared sense of community.
“We’re trying to reflect the changing tastes of consumers,” said Fred Bruning, chief executive of CenterCal Properties, the El Segundo company building the Pacific Coast Highway mall.
“We want this to be a place where people can open up their laptops and just ‘be,’ instead of being a place you’re only going to shop,” he added.
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