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Attractions Expand Their Offerings As Visitor Numbers Grow

Release Date: 2019-03-11

By Alena Maschke

Whether it’s for a weekend getaway or as a stop on the way to cruise the Mexican Riviera, there are plenty of reasons to visit Long Beach. Booming development and a growing dining and entertainment scene have put the city on the map, Long Beach Convention & Visitors Bureau President and CEO Steve Goodling told the Business Journal. “There’s more people discovering Long Beach,” Goodling said. “It’s palpable, you can really feel it.”

The city’s museums and attractions are expanding their programming and facilities to accommodate and attract more visitors from the Southern California region. The Long Beach Museum of Art (LBMA), which celebrates its 70th anniversary next year, recently merged with the Art Exchange (ARTX) to form LBMAx in what Executive Director Ron Nelson called “a perfect marriage for the museum.”

The newly created arts campus, which includes by LBMA and the old Art Exchange in the East Village Arts District, offers an opportunity to present more exhibits with a faster turnover than LBMA was previously able to realize on its own, Nelson said.

Read more on the Long Beach Business Journal