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Business Corridor Improvement Pilot Program Brightens Up Norse Village

Release Date: 2019-02-11

By: Samantha Mehlinger

During Fiscal Year 2018, the Long Beach City Council set aside $450,000 in savings to create a business corridor improvement pilot program benefiting three business zones on Carson Street, Anaheim Street and Pacific Avenue. The first to reap the fruits of this investment was the Norse Village Business Association (NVBA) area.

Located just beyond the northeast corner of the Lakewood Boulevard and Carson Street intersection, businesses on Norse Way and adjoining Village Road got together with help from 5th District Councilmember Stacy Mungo’s office, the Long Beach Economic Development Department and the NVBA to decide how best to spend their portion of the funding.

“The conversation started with the [NVBA] board, and once there was a general vision for the area and different projects people wanted to see, we then had a larger meeting with the businesses, talked through the process and identified some key projects,” Eric Romero, project manager for the economic development department, told the Business Journal.

Read more on the Long Beach Business Journal