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Food Business Uses City Loan Program To Expand Operations

Release Date: 2019-07-15

By Denny Cristales

Emphasizing the importance of organic food, local residents Chrissy Cox and Dawna Bass co-founded Rainbow Juices in 2012 as a home business to provide fresh, cold-pressed juices to the community.

What started as a small operation that would deliver organic juices to local coffee shops grew into a brick and mortar within three years at 246 E. 3rd St. “All of the customers that we had a relationship with that were buying it from all the local coffee shops now come to our downtown [location],” Cox said. “We had already established a strong community support.”

In 2017, Rainbow Juices expanded to include a café next door at 244 E. 3rd St., known as Under the Sun. Both establishments serve juices with raw fruits and vegetables, and the café offers an exclusive vegan menu comprised of burgers, sandwiches, burritos, pastas and salads. “We have a lot of people coming into our restaurant – the café and the juice place – that are shifting people’s entire way of looking at food,” Cox said.

Read more on the Long Beach Business Journal