Design thinking provides the framework and methodology in which we work. It is a human-centered design approach to innovation. This means that users are involved from the beginning of the process to the solution. The first step is to comprehensively understand people through broad and deep research. With that foundation, we then brainstorm, prototype, iterate and test to refine the best solutions.
As design can be an ambiguous space, design thinking provides clarity and a way to combine concrete data with inspiration. These methods can help interdisciplinary teams come up with different solutions.