City of Long Beach
Public Information Office
411 W. Ocean Blvd,
Long Beach, CA 90802
At the 2017 California Association of Public Information Officials (CAPIO) Conference in San Diego, which took place April 3-6, the City of Long Beach was recognized with five communications awards given for some of the most cutting-edge work produced by public agencies over the 2016 year.
“We are very proud of our public information teams who have proven the City of Long Beach is committed to world class communications through the work we produce,” said Mayor Robert Garcia.
The Department of Public Works received a CAPIO Awards of Excellence in Graphic Design/Photography, and an Award of Distinction in Marketing Plans and Branding/Targeted Campaigns for the EZ-P campaign used to promote the City’s free parking application, EZparkLB. The App received downloads that surpassed the first-year average for government applications by more than 60 percent in the first 60 days.
EZ-P is a one-of-a-kind, 3D-animated character created with the goal of giving the application a face and personality, encouraging residents and visitors to “Park Smarter.” EZ-P can be found on social media, billboards, bus stops and banners, promoting many of the City’s mobility initiatives, such as Long Beach Bike Share and the #CountMeInLB mobility campaign.
“I’m so pleased to see our hard-working departments and communications teams receive this recognition as we all share best practices, resources and mutual support that are building blocks for a strong team who strive to make Long Beach proud,” said Kerry Gerot, the City’s Public Affairs Officer.
The Long Beach Water Department’s unique approach in transforming the agency’s water hero, “Conservin’ Mervyn,” into a digital gaming experience and their creative seasonal watering schedule infographic, earned them two CAPIO Awards of Excellence for Most Innovative Communications and Data Visualization/Infographics.
“We’re very proud to be recognized by the CAPIO for the exceptional and creative work we strive to deliver to our community,” said Lana Haddad, Director of Government and Public Affairs, Water Department. “Innovation is a City value; and we work hard to find inspired and relevant ways to effectively communicate our water efficient Long Beach way of life.”
“Conservin’ Mervyn,” and the 8-bit retro videogame, located at lbwater.org game, educates residents of all ages about important water saving habits in an interactive environment.
Long Beach Water Department staff developed and created the award-winning landscape watering day schedule infographic that displays the seasonal watering schedule in a split screen frame distinguished by seasonal color palettes and fun elements to convey summer and winter seasons.
Long Beach Development Services was a proud recipient of the CAPIO Excellence in Communications Award of Merit in the External Publications: Annual Reports category for its annual report trilogy.
The annual report trilogy, recognized for creativity and artistic execution, depicts an array of initiatives and development projects throughout Long Beach. The Downtown Plan Update 2016 in Review, features significant completed or currently under construction projects in the downtown area; the Planning Commission 2016 in Review, visually commemorates planning initiatives and implementation efforts on highly anticipated projects; and the Cultural Heritage Commission 2016 in Review, highlights efforts on local historic preservation, adaptive reuse, landmark designation, and historic district projects.
CAPIO represents professionals who represent cities, public agencies and organizations in the State of California including water, school, and transportation agencies.
Learn more about The Long Beach Water Department at lbwater.org, on Facebook, Twitter, Instagram and YouTube.
For more information about Long Beach Public Works visit longbeach.gov/pw or on Facebook, Instagram and Twitter.
For information about Long Beach Development Services, please visit www.lbds.info, on Facebook, Twitter, or YouTube.
For more information about the City of Long Beach please visit longbeach.gov, or find us on Facebook, Twitter, Instagram and YouTube.