PRESS RELEASE

City of Long Beach 
Public Information Office
333 W. Ocean Blvd, 
Long Beach, CA 90802

11/7/2016
FOR IMMEDIATE RELEASEPress Release # CM: 110716
Subject:
Digital Guide, More Entertainment Coming to Beach Streets Midtown Open Streets Event on Saturday, November 12
Contact:
Kerry Gerot
Public Affairs Officer
562.570.6811
Kerry.Gerot@longbeach.gov




An innovative digital guide, pro skateboarders and the Cross Town Bike Park have been added to the entertainment and activities planned for the "Beach Streets Midtown" Open Street event on Saturday, November 12, along Anaheim Street from Orange Avenue to Pacific Coast Highway (PCH).

“The new Beach Streets Digital Guide makes it even easier for everyone to experience the best of Long Beach by foot or by bicycle,” said Mayor Robert Garcia. “You can learn about nearby events, and find music, activities and neighborhood points of interest along the route.”  

Developed by Beacon Interactive, the digital guide uses Bluetooth low energy beacons to send the useful content to smartphones within a pre-defined area to people who choose to participate. Using the digital guide requires Google Chrome to be installed as the Internet browser, and Bluetooth and Location Services must be turned on. For more information, simply look for the blue and white “Physical Web” icons posted around the event, or visit www.beachstreets.com.

Beach Streets Midtown will feature thousands of people walking, bicycling and socializing on car-free streets from 9:00 am to 3:00 pm. Family-friendly entertainment will be provided along the 2.5-mile route, with major hubs at MacArthur Park, 1321 E Anaheim Street, and also the Recreation Hub near the intersection of Anaheim Street and PCH.

“We’re extremely thrilled to see the Beach Streets movement come to Midtown, because it will highlight the Zaferia district and the great mom and pop businesses along this unique corridor," said Councilwoman Suzie Price.

Pro skateboarders Scott DeCenzo, Ryan DeCenzo, TJ Rogers and Kurtis Colomonico will lead a skate demo at 12:00 pm at the Recreation Hub, where there will be free skateboard lessons all day. Yoga, a martial arts demonstration and several bands will help round out the festival lineup.

“Beach Streets Midtown is all about fun and discovery,” said Councilmember Daryl Supernaw. “You’ll definitely discover a new restaurant or business, and you might even pick up a new hobby.”

The Moxi skate girls will take over a parking lot at the corner of Anaheim Street and Obispo Avenue for high-energy roller derby demonstrations, along with skate rentals to help people get around Beach Streets Midtown. The Long Beach Transit Administration Building, 1963 E. Anaheim Street, will host multiple bands, bike rack demonstrations on new zero-emission 100 percent battery powered buses, and a public-participation art piece.

“We love pulling out all the stops,” said Councilmember Dee Andrews. “We’re showing off the best of Midtown, and making it fun and exciting for everybody.”

The Cross Town Bike Park, located at Anaheim Street and Walnut Avenue, features an urban cyclocross known as City Cross, with an obstacle circuit course skills track. There will also be a special Kids Cross course with twists and turns and wooden obstacles to ride over; a pump track; and races featuring FAT, hybrid, BMX, beach cruisers and fixed gear bicycles.

The MacArthur Park Hub will feature many contemporary and traditional ethnic arts, including traditional Khmer, Hmong, Aztec, Micronesian and West African art demonstrations and drum and dance groups; along with hip hop, popping and locking and street dancing. Much of the entertainment is affiliated with the Homeland Cultural Center.

Beach Streets Midtown is presented by Metro and the City of Long Beach. Acceptable modes of transportation along the route include: bicycles, skates, Rollerblades, skateboards, walking, etc.

Several intersections for vehicles to cross Anaheim Street will be maintained along the route; however, the entire route and the extended streets will be closed to vehicles, motorcycles, scooters and anything with a motor. Exceptions will be made for officially marked transportation for those with disabilities.

Open Street events are popular throughout North America and gaining popularity worldwide. The events promote the pursuit of innovative strategies to achieve environmental, social, economic, and public health goals. By repurposing streets for cyclists, pedestrians, and other non-motorized users, cities are encouraged to consider other ways our streets can be used.

For more information, including updates, entertainment, maps, and parking information, please visit www.beachstreets.com, like us on Facebook at www.facebook.com/BeachStreets, and follow us on Twitter and Instagram @BeachStreetsLB.