PRESS RELEASE

City of Long Beach 
Public Information Office
411 W. Ocean Blvd, 
Long Beach, CA 90802

11/8/2018
FOR IMMEDIATE RELEASEPress Release # CM:110818A
Subject:
Long Beach Department of Health and Human Services Receives Grant for Bicycle and Pedestrian Safety Education
California Office of Traffic Safety renews grant for a third year
Contact:
Lara Turnbull, Division Officer
Chronic Disease and Injury Prevention
Department of Health and Human Services
562.570.4294
Lara.Turnball@longbeach.gov




The Long Beach Department of Health and Human Services (LBDHHS) is receiving, for the third year in a row, a $150,000 grant from the California Office of Traffic Safety (OTS) through the National Highway Traffic Safety Administration. The funding will support the City’s Walk and Roll Long Beach program, an education effort to promote pedestrian and bicycle safety on Long Beach roadways.

“We would like to thank the California Office of Traffic Safety for once again investing in our robust educational program,” said Mayor Robert Garcia. “Walk and Roll Long Beach provides residents with tools to be safe while enjoying our city by bike and on foot,” said Mayor Robert Garcia.

This year’s funding will go toward various educational activities including:

  • Bike and pedestrian rodeos, a fun and interactive way for youth to learn how to be a safe pedestrian and cyclist.
  • Safety workshops and presentations for all ages.
  • Pop-up events throughout the City that will feature engaging, hands-on learning opportunities, with a focus on areas with high collision rates or new mobility infrastructure. Participants can also receive bike and pedestrian safety equipment such as bike lights, reflective zipper pulls, and helmets.

Educational efforts will include outreach to drivers in addition to pedestrian and bicyclists. Drivers are encouraged to avoid distractions while driving, such as the use of cell phones. Pedestrians and bicyclists are urged to look for parked cars that may be pulling out or opening a door as well as make themselves visible by wearing bright clothing during the day and reflective materials at night.

“We certainly want people out moving and enjoying our city. This new funding will help expand our efforts to prevent injuries while people are engaging in healthy activities,” said LBDHHS Director Kelly Colopy.

Bicycle and pedestrian deaths account for 29 percent of all roadway deaths in California, and the number of people killed on foot or on a bicycle is growing at an alarming rate. Data from the National Highway Traffic Safety Administration show 1,014 bicyclists and pedestrians across the state were killed in 2016, a nearly 30 percent increase from 2012. This equates to nearly three bicycle and pedestrian deaths in California every day.

In Fiscal Year 2018, the OTS grant funded: bike and pedestrian education to approximately 1,500 community members; the distribution of over 150 bike helmets; and made possible the posting of safety messages on 80 buses and bus shelters.

“Bicycle and pedestrian safety responsibilities go both ways,” OTS Director Rhonda Craft said. “Understanding the rules of the road behind the wheel, on foot or two wheels helps all roadway users get where they need to go safely.”

In partnership with the Long Beach Unified School District, other City Departments, and other community partners, funding will also support the LBDHHS’ participation in Walk and Bike to School activities.

About the City of Long Beach

Home to approximately 480,000 people, the multiple award-winning and innovative City of Long Beach offers all the world-class amenities of a large metropolitan city while maintaining a strong sense of individual and diverse neighborhoods nestled together along the California coast. As a full-service charter city, Long Beach is home to the Queen Mary, Aquarium of the Pacific, several museums and theaters, a highly-rated school district, Long Beach Airport, the Port of Long Beach, as well as many award-winning City departments such as Health, Parks, Recreation and Marine, Development Services and more. The City also has a highly-respected university and city college, two historic ranchos, five hospitals, five golf courses, 171 parks, miles of beaches, marinas, bike paths, and a Bike Share program.

For more information about the City of Long Beach, visit http://longbeach.gov/. Follow us on social to keep up with the latest news: Facebook, Twitter, Instagram, and YouTube.

About Long Beach Department of Health and Human Services

The mission of the Long Beach Department of Health and Human Services is to improve quality of life by promoting a safe and healthy community in which to live, work and play. Long Beach Health is one of only three city-run health departments in California, which allows for better engagement with residents, neighborhoods, businesses and community partners, and fosters a greater understanding of the City's strengths. For more information, visit us at www.longbeach.gov/health, "Like" us on Facebook and follow us on Twitter and Instagram.