PRESS RELEASE

City of Long Beach 
Public Information Office
333 W. Ocean Blvd, 
Long Beach, CA 90802

7/16/2018
FOR IMMEDIATE RELEASEPress Release # CM:071618
Subject:
The City and Port of Long Beach Unveil 10 New ‘Unicorn Bikes’ to Promote Environmental Sustainability
Contact:
Craig Beck, Director
Department of Public Works
City of Long Beach
562.570.6771
Craig.Beach@longbeach.gov
Eric Bradley
Media Relations Specialist
Port of Long Beach
562.283.7726
Eric.Bradley@polb.com

On Saturday, July 14, 2018, the City of Long Beach in collaboration with the Port of Long Beach, celebrated the unveiling of 10 unique, specially branded “unicorn bikes.” The white-framed bicycles with sparkly rainbow accents are sponsored by the Port of Long Beach through the City’s Department of Public Works’ Bike Share Program, to encourage green commuting while promoting the Port’s goals of environmental sustainability, improving air quality, and becoming a zero-emissions port.

“We are happy to partner with our Harbor Department to promote bicycling in our city,” said Mayor Robert Garcia. “We look forward to continue these innovative partnerships with businesses and organizations within our community.”

The 10 bicycles are now available to ride at various bike share stations around town, just like the standard light-blue versions. They join two former unicorn bikes that represent the City’s partnership with local businesses. The Lola’s Mexican Cuisine specially branded bike, unveiled in March of last year, was painted hot pink with sugar skulls, and the Primal Alchemy bike, unveiled in May of last year, is neon green with wood paneling.

“We’re proud to partner with the City’s Public Works Department and its Bike Share Program,” said Port of Long Beach Executive Director Mario Cordero. "Unicorn bikes are a fun and exciting program that perfectly complements the sustainability projects we are undertaking at the Port; I look forward to seeing people out there enjoying the bikes.”

As part of the Port’s four-month promotion (July 14, 2018 to the end of October 2018), riders are encouraged to snap selfies with the bikes, post to Instagram and tag the Port’s Instagram handle, @PortofLongBeach, and use the hashtag #POLBunicornbike. Participant names will be entered into a drawing, winners will be selected randomly by the Port of Long Beach, and prizes will be awarded weekly to winners. For more information about the contest, those interested can visit www.instagram.com/portoflongbeach.

The City’s Bike Share program currently boasts over 28,000 members, a 180% increase from its launch in March of 2016, who together have biked over 387,203 miles. The network of 70 hubs and 400 bikes enable visitors and residents to conveniently reach key destinations in the city, including the system’s most popular hubs at Aquarium of the Pacific, Belmont Pier, and City Hall. The bike share network will continue to expand in coming months with the addition of 500 additional bikes throughout the City.

Community members can subscribe to Long Beach Bike Share for $15 dollars for the monthly membership or $10 dollars a month for the annual plan. Both plans offer 90 minutes of daily ride time. More information about the Long Beach Bike Share Program is available at www.longbeachbikeshare.com.

About the City of Long Beach

Home to approximately 480,000 people, the multiple award-winning and innovative City of Long Beach offers all the world-class amenities of a large metropolitan city while maintaining a strong sense of individual and diverse neighborhoods nestled together along the California coast. As a full-service charter city, Long Beach is home to the Queen Mary, Aquarium of the Pacific, several museums and theaters, a highly-rated school district, Long Beach Airport, the Port of Long Beach, as well as many award-winning City departments such as Health, Parks, Recreation and Marine, Development Services and more. The City also has a highly-respected university and city college, two historic ranchos, five hospitals, five golf courses, 170 parks, miles of beaches, marinas, bike paths, and a Bike Share program.

For more information about the City of Long Beach, visit http://longbeach.gov/. Follow us on social to keep up with the latest news: Facebook, Twitter, Instagram, and YouTube.

About Public Works

The Long Beach Public Works Department strives to operate, preserve, and enhance the City's physical infrastructure and transportation systems, as well as preserve the upkeep of the cityscape with a robust refuse and recycling service that serves more than 120,000 residential and commercial customers. The Department provides a variety of community services including the repair, rehabilitation and general upkeep of City streets, trees, sidewalks, and City structures. Public Works also provides emergency support services throughout the City. Visit us at http://www.longbeach.gov/pw/, "Like" us on Facebook, and follow us on Twitter and Instagram.

About the Port of Long Beach

The Port of Long Beach is one of the world’s premier seaports, a gateway for trans-Pacific trade and a trailblazer in goods movement and environmental stewardship. With 175 shipping lines connecting Long Beach to 217 seaports, the Port handles $180 billion in trade annually, supporting hundreds of thousands of Southern California jobs.