Growing Long Beach: City Program Beautifies Anaheim Street Businesses

By: Pierce Nahigyan

As part of its continuing efforts to support new and existing businesses in Long Beach, the city’s economic development department is carrying out a pilot program to refresh storefronts along Anaheim Street, Carson Street and Pacific Avenue. Approved in 2018 and now underway, the Business Corridor Improvement and Property Beautification Partnership Program has a long name but a simple purpose: making businesses look good.

Last February, the Long Beach City Council designated $450,000 to be split evenly among the corridors of Carson, Anaheim and Pacific. The one-time funding precludes major infrastructure changes but allows for painting, awning repair and the replacement of windows and light fixtures, Economic Development Officer Seyed Jalali said. “First and foremost, painting is what we focus on. Most buildings, that’s probably the first thing you notice – cracked stucco, old paint,” he went on. “And then if funding is available, we focus on other elements of the building.”

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