Growing Long Beach: Work Group Aims To Address City’s Office Vacancies

By Denny Cristales

Identifying a need to address an increase in office vacancies, particularly in Downtown Long Beach, a collection of office brokers and city officials established a work group in late 2018 to lure potential companies and tenants to the region.

The Office Work Group’s focus is downtown Class A office spaces – high-value, tall structures –but the goal is to attract business citywide, according to John Keisler, the city’s director of economic development. The group meets monthly to discuss potential outreach efforts in the city to attract office users and companies, according to Toliver Morris, manager of Landmark Square, a 24-story office building at 111 W. Ocean Blvd.

The group accomplishes this outreach by using upcoming local, regional, national or international events as a platform to network and make connections with potential tenants or brokers from other markets. “Once they come and see Long Beach, especially downtown, we find that our conversion rate is very high,” Morris said.

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