Long Beach Grand Prix Announces New Title SponsorRelease Date: 2019-02-05
By: Staff Reports
Officials for the Grand Prix of Long Beach on Tuesday announced they have reached a multi-year agreement with Acura to become the title sponsor of the city’s largest event, starting in 2019.
The announcement comes just two months before race weekend—April 12-14—and after Toyota announced in August that it would end its partnership with the race after 39 years as the title sponsor.
“This is truly the start of a new era in the history of the Grand Prix,” Jim Michaelian, president and CEO of the Grand Prix Association of Long Beach, said in a statement. “As we enter our 45th year of conducting America’s number one street race, we are looking forward with great enthusiasm to this new partnership with a premium luxury brand like Acura. Together we will explore new ways to elevate the Acura Grand Prix of Long Beach to greater heights in the coming years.”
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