Quick and simple videos, in multiple languages, on how to start and grow a business in the City.A Small Business Survey from a local university indicated that 43% of local small businesses report that the City of Long Beach is doing a poor or very poor job to support small businesses.
OUR UNIQUE PROCESS
INITIAL USER RESEARCH
We partnered with several UX Design classes at CSULB to learn about the different types of user groups (non-tech savvy, immigrants, etc) that will be viewing our videos.
KICK OFF MEETING
We invited key stake holders, the tech owners, and several user groups to a meeting to ensure the longevity and institutionalization of the initiative once it left the i-team incubator.
Creating a style guide was fundamental in institutionalizing the initiative by ensuring a consistent visual language. We also created templates to help with a consistent look.