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Mayor Introduces $5M Personal Services and Fitness Resiliency Fund

Release Date: 2020-12-07

Long Beach, CA – Today, Mayor Robert Garcia introduced a $5 million Personal Services and Fitness Resiliency Fund to support barber shops, nail salons and other personal care service providers, as well as independently owned fitness studios and gyms. Many of these small businesses have suffered significant financial losses as a result of public health measures that have been necessary to slow the spread of COVID-19.

"Our personal care service providers do so much to take care of our community and it is important for us to take care of them," said Mayor Robert Garcia. "These small business owners are our neighbors and they need our support more than ever.”

This proposal is being supported by Councilmembers Roberto Uranga, Al Austin and Rex Richardson. It is in addition to the $5 million Restaurant, Brewery & Bar Resiliency Fund. In total, these two funds will amount to $10 million and could be increased depending on need and available federal stimulus funding.

In line with the State’s new Regional Stay at Home Order, health officials closed all personal care services, which includes hair salons, barber shops, tattoo parlors and others, when the region’s remaining Intensive Care Unit (ICU) bed capacity dipped below 15%. While fitness studios and gyms are able to provide services outdoors, not all can make these accommodations and have also suffered financially.

Long Beach is expecting to receive federal funding from the new COVID-19 relief package, and will invest in our small businesses and their employees.

Earlier this year, Mayor Garcia was instrumental in securing over $40 million in stimulus aid from the state and federal government. That funding has since been used to support non-profit organizations aiding in COVID-19 response, implementation of COVID-19 safety measures at local businesses, tenant assistance and other critical COVID-19 response efforts.

The personal services and fitness resiliency proposal will be considered at the Long Beach City Council meeting on Tuesday, Dec. 15, 2020.