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In 2017, an advisory group met came together to explore potential goals and strategies to inform the planning process in North Long Beach. The following is a list of goals and strategies developed by the group to help guide UPLAN as it evolves:

 For our Community, by our Community:

⚬ Conduct a planning process grounded in resident engagement and community partnerships, to ensure community-driven decisions, community-supported outcomes, and prioritization of existing Uptown residents.

⚬ Ensure that the diversity of residents who live here can reap the benefits of improvements made in the community by having the opportunity to stay, participate and contribute.

    • Partner with youth and community organizations to engage youth in both developing UPLAN and in terms of addressing their concerns about future employment opportunities and community safety. Youth participation could include opportunities around internships, identifying and celebrating local arts and culture, youth mentorship of younger children, jobs, etc.
    • Facilitate a decision-making process that is culturally and linguistically accessible to community members of all backgrounds, minimizing technical jargon.
  • Celebrate and Showcase Uptown:
    • Support development that creates unique and welcoming gathering spaces, experiences, amenities and goods and services.
    • Encourage a high-quality design aesthetic across commercial corridors including through street furniture, signage and landscaping; allow for uniqueness while tying the community together through a consistent architectural theme or features.
    • Create opportunities to identify, celebrate and showcase artistic, cultural and historic assets, such as through creative or arts-based place making and opportunities for community storytelling.
  • Address Identified Barriers to Investment:
    • Create a density of people and activity sufficient for local businesses to flourish.
    • Make Uptown Long Beach an attractive place to invest for businesses of all sizes.
    • Support community safety and well-being through land use, community building, community design, and by addressing community nuisances.
  • Development that Works for our Health:
    • Design our streets for all ages and abilities, from children to seniors.
    • Make it easier, safer and faster to walk, bike, take buses or trains to local destinations including schools, employers, and open spaces.
    • Recognize and address environmental health concerns such as air quality.
    • Create opportunities for healthy living by increasing access to healthy foods and spaces for physical activity.
    • Transition industrial spaces to cleaner uses that still create jobs and have environmental benefit.

A more detailed description of the initial UPLAN process and findings, can be found at: Roadmap to Success

About the UPLAN Process

Did you miss an event and want to see a summary of what happened? Are you curious about other related plans for Uptown that the project team is considering? Check out the links below!


Project Schedule
Vision Statement
Zoning Workshop
May 2019 Artesia/Atlantic Draft Zoning Recommendations
Final Adopted Artesia/Atlantic Zoning Recommendations
Artesia/Atlantic Proposed Zoning Map
May 2020 UPLAN Newsletter Volume I

Neighborhood Mobility Enhancement Plan (NMEP)
Full Plan
Executive Summary (English)
Resumen Ejecutivo / Executive Summary (Spanish)

Our Future North Long Beach Boards:
Response survey

Relevant Plans and Projects

Long Beach 2040 General Plan
Uptown Open Space Vision Plan (29mb)
2040 Bicycle Master Plan
North Long Beach Strategic Guide
SCAG 2016-2040 Regional Transportation Plan/Sustainable Communities Strategy
City of Long Beach Healthy Communities Policy
Artesia Blvd Complete Streets Master Plan Evaluation Report (20mb)
UPLAN North Long Beach Demographic Characteristics
North Atlantic Avenue Streetscape and Public Enhancement Strategy (22mb)


Phase 1 Advisory Committee Discussion Summaries

AC Meeting #6 Summary
AC Meeting #5 Summary
AC Meeting #3 Summary
AC Meeting #3 Presentation
AC Meeting #2 Summary (20mb)
AC Meeting #1 Summary

Phase 1 Community Workshop Summaries

PopUPTown Workshop #1 Summary

Phase 1 Walk Audit Summaries

Walk Audit #1 Summary
Walk Audit #2 Summary
Walk Audit #3 Summary (part A) 
Walk Audit #3 Summary (part B)
Walk Audit #4 Summary
Walk Audit #5 Summary
Walk Audit #6 Summary (in Spanish)
Virtual Walk Audits